If you are leading a team that is building a new product, then this book is for you. The book is targeted at product managers, functional leads in enterprises, business sponsors venturing into new product offerings, product development teams, and start-up founders.

Want to know what your users are thinking? If you're a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.

名人推荐 我一直认为，在一家珍惜用户的企业里，每个人都是产品经理。不论是一线技术开发、产品设计人员，还是营销、销售和客服，都需要时刻从用户的角度出发来考虑问题。从这个道理上讲，不论你在公司里做什么工作，都可以看看这本书，它会告诉你，如何用心倾听用户的声音，让产品落脚在刚需、痛点、高频这六个字上，这将成为你能否拓展自己的职业生涯的重要因素。 ——周鸿祎 360公司创始人、董事长兼首席执行官 乔克•布苏蒂尔（Jock Busuttil） 全球科技界炙手可热的产品顾问、演说家及作家。 乔克从事产品经理工作多年，曾在宙斯科技、铁山与益博睿等科技公司负责产品管理，阅产品无数，对产品经理如何打造爆款可谓了如指掌。 2012年，他成立了产品人（Product People）产品管理咨询公司，为有产品管理需求的公司提供咨询服务。 乔克在全球性教育机构联合大会（Gen...(展开全部)

If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the t...(展开全部)

Ash Maurya is the author of the international bestseller "Running Lean: How to Iterate from Plan A to a plan that works" and the creator of the one-page business modeling tool "Lean Canvas". His new book is "Scaling Lean: Master the Key Metrics for Startup Growth". Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all ove...(展开全部)

作者介绍 梅丽莎•佩里（Melissa Perri）认为，创造优秀产品的关键是培养出优秀的产品领导者。作为Produx Labs的首席执行官，她致力于帮助公司有效地扩展其产品组织。梅丽莎还创办了网校“产品学院”，致力于培训下一代首席产品官。她是有国际声望的广受欢迎的主题演讲人。梅丽莎毕业于康奈尔大学，获得运筹学与信息工程专业学士学位。 译者介绍 田恬，伦敦帝国理工大学机器翻译和本地化方向硕士。十年翻译经验，担任过多项大型活动及项目译者，并出版多部译作。曾在互联网行业负责海外商务、本地化运营、产品策划、社会化媒体营销等多方面工作，并作为产品经理主导过多个海外产品项目的开发运营。热衷旅行及探索外国文化，曾独自游历数十个国家。

保罗•罗杰斯（Paul Rodgers），英国诺桑比亚大学（University of Northumbria）设计学院的教授。 亚历克斯•米尔顿（Alex Milton），英国赫瑞瓦特大学（Heriot-Watt University）纺织与设计学院研究总监。

The C-level guide to succeeding with Lean. "With 30 years of accumulated experience, Art Byrne is one of the rare few people who can speak with authority about the pitfalls of financial measurement systems, the importance of respect for people, the power of Lean in the marketplace, and the leverage from organizing people around value streams. When he writes 'Go to the Gemba and...(展开全部)

Blending scholarship and imaginative writing, ASU business professor Kinicki (of Kreitner/Kinicki Organizational Behavior 8e) and writer Williams (of Williams/Sawyer Using Information Technology 7e and other college texts) have created a highly readable introductory management text with a truly unique student-centered layout that has been well received by today's visually orien...(展开全部)